11 Degrees want to move away from their association with Reality TV and align itself with Professional Sporting Personalities as a premium sporting clothing brand.
Client
11 Degrees
Role
Campaign Creative
Services
Motion Graphics
Introduce Ben as an ambassador of the brand. Unfortunately, most people recognise Ben beca negative press. Highlight Ben’s abilities as a world-class Cricketer.
When working with an athlete of Ben’s calibre, getting calendar’s to align is challenging.
Create a feature presentation and several ‘snackable’ versions to be used as part of a multi-channel campaign.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.