An annual review to keep your brand fresh, on-strategy and continuously deepening its appeal.
Iconic brands aren’t built overnight – they take discipline and inspiration stretched over many years.These tactics are key exercises you can repeat each year to watch your power grow and grow
1. The Dolly Score
Analyse your successes and failures to learn how your brand is being received.
2. Word On The Street
Review the world’s understanding of your brand to ensure it aligns with your own.
3. Hamster Wheel
Review major market or cultural changes that may be strategically relevant.
4. Brand-Led Growth
Explore potential new products or services arising from your strategy in the current climate.
5. Brand Stretch
Have some fun brainstorming the most creative and ambitious ways to bring your brand to life.
