Take the extraordinary creative leaps that only the most elite brands attempt – and become immortal.
Good brands are clear, compelling and consistent – and that’s nothing to be sniffed at. But legendary brands? Red Bull, Nike, Patagonia, IKEA, Lego, Harley Davidson, etc.? They take things further. Much further.
These tactics are for when you’ve mastered the basics and want to accelerate from merely ‘solid’ to ‘stratospheric’.
1. The Philosopher
Expand your brand’s horizons by identifying a bigger topic it can become associated with.
2. Look At Me!
Understand what your brand says about the people who use it.
3. The Creative Canvas
Look across your business to find creative ways of applying the big ideas you’ve identified.
4. One Stupid Thing
Search for one bold move you can make that none of your competitors would dare to copy.
5. Brand Stretch
Embrace pure creative expression – where would you go if there were no limits?
